Aligning Marketing and Fundraising to Amplify Your Nonprofit's Impact

Are you a small but mighty team?

Are you a grassroots or startup organization trying to do it all?

Are you, your Board Members, and leadership team the only ones implementing marketing and fundraising strategies?

And you want to grow your audience reach, engagement, donations, and more?

Here’s how we align marketing and fundraising:

Step 1: Audit

Where are you today? How do your current communication materials align with your brand and goals? How do your stakeholders (donors, clients, partners) feel about your messaging? What does your online data say?

In this step, we dig deep and examine everything.
A report of findings is shared, along with recommended next steps and strategies.

Step 2: Create

A plan is only useful when you have the right tools. This step is all about transforming your brand and messaging into practical tools for engagement. We collaborate closely to bring your vision to life.

During this step, we refine your messaging, develop new communication materials, and design visually compelling documents.

Step 3: Engage

Now is the time for action! With improved strategies and messaging in hand, it’s time to connect with your audience and put our plans into motion.

In this step, we roll out new digital marketing strategies, launch impactful campaigns, and actively engage your stakeholders. Throughout the process, we monitor performance data, gather feedback, and make adjustments to ensure maximum effectiveness.

What is it like to work with me?

  • Hiring a consultant might give you the jitters, it’s a big decision and comes with a financial risk. I get it! This is an investment and who you work with matters. My approach is to work together, we will collaborate on the project from the start to finish. I mean it, I will -

    • send you drafts for review,

    • ask you to mark up my work,

    • not be easily offended by your edits

    • be open to your ideas

    Because you own this, I am here to connect the dots of your ideas to best practice.

  • I am a strong advocate for diversity and inclusion in all my work. In our work together, I will -

    • design materials with an inclusive mindset and diversity of people

    • share stories from diverse voices and perspective

    • respectfully share ideas to improve inclusivity

    • be accessible and inclusive for all abilities in meetings and presentation materials

  • Not everyone understands SEO, website design, social media scheduling and all the technology that keeps popping up.

    • What's the best tools for your organization?

    • Is your social media strategy on point?

    • Is it worth it?

    I love tech! I can help your team understand and use the tools available to help build more efficient processes.

  • I started working remotely before it was cool! Wherever you and your team are located, I am flexible to working with you, remotely. If we need to schedule meetings "outside regular business hours" for my timezone (CEST) to better meet your teams schedule, that's cool!

    Plus, when we have our virtual meetings, you'll meet my office mates - Zorro, Olaf, and Pablo (they're furry and featured all over my website too!).

  • I will get nerdy about your organization! I will read all the documents you share, dig deep into your online presence, and share my findings. Even if it's outside the scope of the work, you deserve to know everything, and it's part of my process.

    But also you. I'm going to ask you how you're doing and mean it. I'm going to remember if you have kids or dogs, or cool vacation plans.

    I will share my WhatsApp so you can contact me when you have a one off question. You matter just as much as our project together.

Let’s chat.
Book a discovery call today.

mb@michellebergsma.com
+31 6 39 43 3015

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Based out of the Netherlands.
Available for remote work wherever you are.